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A method born from a simple observation.

On 30 April 2014, Histoires Digitales was born in Paris. One observation quickly became obvious: our clients were spending without knowing, and measuring almost nothing. We changed our trade without changing our name.

We trust the chef. And so, their team.

In a good restaurant, you don't check every move in the kitchen. You trust the chef, and what arrives at your table proves it, service after service. That is exactly how we are organised.

Media Group Asia is our kitchen: the sister company founded in 2021 by our founder, with 30 full-time employees in Jakarta and Bali, in continuous training. Histoires Digitales carries the strategy and the client relationship; Media Group Asia executes. You don't need to know how each task is carried out. You need to know that it is.

Since 2014, we have run more than 800 campaigns. They taught us one thing: beyond the trends, a business must first master the fundamentals. Data. Tracking.

Discover Media Group Asia
The Media Group Asia team
Jakarta, Indonesia. The MGA team in full execution.

  • Year Histoires Digitales was founded

  • Salaried engineers at Media Group Asia

  • Campaigns managed

2014 — 2026

  • 2014

    Histoires Digitales is born

    Histoires Digitales is founded in Paris as an agency specialising in email storytelling.
  • 2020

    The covid shock

    Our historical clients, hospitality and restaurants, come to a standstill. Jean-Marc moves to Indonesia and rebuilds the business from Asia.
  • 2021

    Media Group Asia is founded

    Jean-Marc founds Media Group Asia in Bali and Jakarta. Today, 30 salaried engineers there carry out the technical side of every engagement: it is the group's production centre.
  • 2022

    GOTAP

    Launch of GOTAP, a contactless NFC business card solution.
  • 2023

    Satu Academy

    Satu Academy is founded to train teams to the most demanding standards in the industry.
  • 2026

    Anaïs, Associate Director

    Anaïs becomes the group's Associate Marketing Director, based between Nice and Monaco.

The people

Anaïs Mallégol

Associate Marketing Director

Anaïs Mallégol

Nice · Monaco

Anaïs has led the associate marketing direction of Histoires Digitales since January 2026. Based between Nice and Monaco, she designs CRM, automation, email marketing and website strategies for businesses whose customers do not decide in one click: hospitality, real estate, premium brands, high-basket e-commerce, B2B companies with long sales cycles.

Her conviction, in her own words: “You don't have a traffic problem. You have a follow-up problem.”

  • Conversion strategy
  • CRM structuring
  • Useful automations
  • Long customer journeys
  • Websites built to convert
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Jean-Marc Lahaye

Founder & Managing Director

Jean-Marc Lahaye

Jakarta · Paris

Jean-Marc began his career in investment banking and finance (GE, BNP), before joining Emailvision in 2010. He founded Histoires Digitales on 30 April 2014 in Paris, then Media Group Asia on 13 July 2021 in Bali and Jakarta, where 30 salaried engineers now carry out the technical side of every engagement.

Based in Jakarta, he returns to Paris several times a year. His conviction: strategy is decided in Europe, execution happens in Jakarta, and every euro invested becomes a traceable line of revenue — or we identify why not.

  • B2B growth strategy
  • Acquisition systems
  • Data architecture
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Monaco Marketing

Monaco Marketing is the offline sister agency of Histoires Digitales, led by Anaïs. It handles the visible, physical side of your brand story: events, photography, video. Histoires Digitales remains specialised in online marketing. The two agencies are connected, not merged.

What we believe in.

  • 01

    Evidence before opinion

    A decision is made on verified data, never on a gut feeling in a meeting.
  • 02

    Fundamentals first

    Data and tracking first, automation next. We don't build on sand.
  • 03

    A salaried team

    Never an anonymous freelancer. 30 full-time engineers at Media Group Asia, our sister company, in continuous training.
  • 04

    Selectivity

    We would rather turn a client down than deliver a result we cannot guarantee.

Our mission.

Helping businesses invest their marketing budget where it produces a measurable result, by first fixing what most of them ignore: the quality of their data and their tracking.

Our vision.

A market where no business spends on advertising without knowing precisely what each euro produces.

Our purpose.

We hate waste: of budget, of time, of potential. We diagnose and restructure acquisition ecosystems that are not reaching their full return. It is not comfortable work. It is precision work.

You are our client if:

  • 01
    You have focused your efforts on acquisition, without ever fixing the website or the tracking that receives it.
  • 02
    You collect data, but without real data hygiene or a structured CRM.
  • 03
    Nobody follows up after the first contact with a prospect.
  • 04
    You have already trusted agencies or followed trends that were not a good fit.

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