Covers tracking and data integrity, the UX friction audit, and the audit side of advertising management.
one single priority: evidence.
The accuracy of advertising tracking (Meta, Google, TikTok, LinkedIn, Pinterest).
The real drop-off points in your purchase journey.
The consistency between your tools (CRM, advertising, website).
No needless technical jargon. Each finding is ranked by its impact on your revenue, not by technical complexity. You know what to fix, in what order, and why.
Seven sources of loss we identify systematically.
Tracking not configured
Campaigns running without a pixel, without a conversions API, without custom events. The result: you pay for clicks you don't measure.
Our identification method
Technical audit of pixels, events and conversions on every platform.
No structured CRM
Leads come in but nobody follows them up. No segmentation, no scoring, no history. Each lead costs as much as a customer and is never contacted again.
Our identification method
Analysis of your CRM stack and follow-up workflows.
No data hygiene
Duplicates, empty fields, inconsistent formats, untagged traffic sources. Dirty data produces wrong decisions.
Our identification method
Data quality audit over 30 days of activity.
No communication structure
No post-lead email sequence, no nurturing scenario. The prospect arrives and leaves without ever being guided.
Our identification method
Mapping of the customer journey and existing touchpoints.
No sales follow-up
No follow-up call, no sales proposal, no demo. The prospect is left alone with a website that doesn't answer their questions.
Our identification method
Mystery shopping and response-time analysis.
No dedicated resources
One person does everything: marketing, sales, admin. Nobody has time to fix what isn't working.
Our identification method
Assessment of the workload and skills available in-house.
Legal non-compliance
Non-functional cookie banner, untraceable consent, data stored without a legal basis. GDPR fines can reach 4% of turnover.
Our identification method
Legal audit of your data collection and storage.
Request your ROI Audit.
A single entry point to qualify your situation. Response within 24 hours.
Request my ROI Audit