Step 2: The Machine
Fixing what the Diagnostic revealed.
Covers advertising and scaling, social media management, landing pages, website creation, and email marketing and CRM.
Five building blocks, and why each one matters.
Managed since 2014
The 5 building blocks of the Machine
Advertising & Scaling
Meta · Google · TikTok · LinkedIn · Pinterest
Acquisition brings traffic, but a badly configured platform wastes budget before the data has had a chance to teach you anything. Each platform has its own rules: we manage them separately, not with generic scaling applied the same way everywhere. This is the first building block, the one that funds all the others.
- Separate management per platform, not generic scaling
- Server-side CAPI tracking to recover lost signal
- Continuous optimisation on data verified upstream
Social Media Management
Content · Community Management
Organic presence builds the trust that precedes a purchase, especially on long sales cycles. Without it, advertising pays for a first contact that nothing confirms afterwards: the prospect clicks, hesitates, and never comes back.
- Editorial line built on your ICP
- Conversion-oriented content, not vanity metrics
- Tracking the organic impact on the purchase funnel
Landing Pages
CRO design · Custom code
A well-targeted campaign landing on a poorly built page loses part of its value before it even converts. The landing page is the last link before the purchase decision: it must be designed to convince, not to decorate.
- Specific pages per campaign and per segment
- Arguments that answer real objections
- Clean conversion tracking built in from the design stage
Website creation
E-commerce · Premium showcase
The website is the foundation everything else relies on: tracking, conversion, CRM. A poorly structured website breaks measurement before the Machine even starts, which makes every other building block less reliable.
- UX designed around customer journeys
- Technical performance (Core Web Vitals)
- Tracking built in from the design stage, not as an option
Email Marketing & CRM
HubSpot · Klaviyo · ActiveCampaign
Most of your visitors don't buy on first contact. The CRM and email capture that majority and move it forward over time, without spending an extra euro on acquisition to win them back.
- Welcome, Abandoned Cart and Re-engagement sequences
- Segmentation by behaviour, not by demographics
- Measured on customer lifetime value, not open rate
No campaign starts without data verified upstream.
This is the step that always follows the Diagnostic, never the one that replaces it.
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