Aleyani Swimwear
Removing purchase friction in an e-commerce world where sizing drives conversion.
- Client
- Aleyani Swimwear
- Sector
- Premium E-Commerce
- Expertise
- Acquisition & System
- Deployment
- Validated architecture
- Size & fit returns
- Fit Guide Module
- Customer lifetime value
The Strategic Challenge
Build a website that removes purchase friction and reduces return liability in a premium e-commerce environment that depends on sizing.
Premium swimwear brand — UX, interactive fit guide, and fewer returns.
Analysis & Leak Detection
Audit findings & identified failures
The in-depth audit revealed significant losses along the conversion journey: no unified server-side tracking, loss of algorithmic signals and unqualified audience targeting, leading to inflated costs per acquisition.
The Deployed Architecture
We designed a custom interactive size guide that turns body measurements into precise size recommendations, removing the uncertainty behind returns.
- 42% reduction in sizing-related returns after the UX intervention.
- The entire storefront was designed with a single goal: to convert.
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