Bank Negara Indonesia
Strategic architect for one of Indonesia's largest banking institutions.
The Strategic Challenge
Provide high-level strategic oversight and an architectural audit for all the national marketing directors of one of Indonesia's largest financial institutions.
Architectural audit and strategic oversight for a national bank.
Analysis & Leak Detection
Audit findings & identified failures
The in-depth audit revealed significant losses along the conversion journey: no unified server-side tracking, loss of algorithmic signals and unqualified audience targeting, leading to inflated costs per acquisition.
The Deployed Architecture
We audited and reviewed the multi-channel performance frameworks and delivered a blueprint for national marketing alignment.
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