Deep Roots Penida
SSI-certified resort: a direct booking website for diving, yoga and wellness stays.
- Client
- Deep Roots Penida
- Sector
- Resort · French client, Nusa Penida
- Expertise
- Acquisition & System
- Deployment
- Validated architecture
- Rooms
- Certified diving
- OTA commission
The Strategic Challenge
Analysis & Leak Detection
Audit findings & identified failures
The in-depth audit revealed significant losses along the conversion journey: no unified server-side tracking, loss of algorithmic signals and unqualified audience targeting, leading to inflated costs per acquisition.
The Deployed Architecture
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