Dr Laurent Dumas
A complete website redesign and a new bilingual brand identity, with no loss of SEO rankings.
- Client
- Dr Laurent Dumas
- Sector
- Aesthetic Surgery
- Expertise
- Acquisition & System
- Deployment
- Validated architecture
- SEO preserved
- Bilingual website
- Complete redesign
The Strategic Challenge
Completely redesign the visual identity and website of Dr Laurent Dumas, aesthetic surgeon, in a bilingual French/English version, while preserving all of the SEO rankings already earned.
Website redesign, brand identity and bilingual FR/EN content.
Analysis & Leak Detection
Audit findings & identified failures
The in-depth audit revealed significant losses along the conversion journey: no unified server-side tracking, loss of algorithmic signals and unqualified audience targeting, leading to inflated costs per acquisition.
The Deployed Architecture
We designed a new brand identity from A to Z — logo, art direction, photography — then structured a modern, fast, multilingual website. The SEO architecture was migrated with precision to keep every existing ranking.
- Brand identity completely redesigned (logo, brand guidelines, photos).
- Bilingual FR/EN website launched without losing a single SEO position.
- Complete overhaul of the user journey and content architecture.
Transforming the Experience
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